Why You Should Care About Clean Beauty
Updated: May 14, 2019
What Is Clean Beauty
"Clean Beauty" is finally starting to get the attention it deserves in today's culture. But much like "clean eating" and "clean living", it's hard to know what "clean" actually means. Many brands are banking on this confusion - using generic words and simple, elegant packaging to capitalize on this cultural movement and convince consumers that their products are "clean" when they're just as full of harmful, toxic ingredients as they always were.
The U.S. government isn't helping much either. Despite their responsibility to protect its citizens from harmful ingredients in consumer products, the regulations surrounding skin care, makeup, and other personal care products haven't been updated in decades. There are more than 80,000 chemicals legally allowed on the market today. And most of us have no idea.
How To Start Your Clean Beauty Journey
It's time to get educated. To take our health and safety (and that of those we care about) into our own hands and make better beauty decisions. Yes, it may take some time to learn what chemicals are harmful and what we need to avoid. And yes, this may mean your days of care-free strolling through Sephora are coming to an end. But your skin is your largest organ, your body is yours alone to protect, and the environment needs all the help we can give it. So there's no excuse not to make a change.
This blog was created to help us do just that. And have some fun along the way.
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